Service Designer & Design Strategist
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Collaboratica

Collaboratica is a creative collective that focuses on creating spaces and experiences for both brands and people. Bringing together designers, brand strategists, architects and artists in order to create awe-inspiring commercial, institutional and private projects, interiors and brand experiences. Our proposal centralizes around Collaboratica’s design hub motto, portraying their unique integration of resources and personnel in a formula like manner.

The Collaboratica logo integrates lines, geometrical lettering and arithmetic notations, to emulate the combination of characters and serve as a representation of both space and architectural planning. The collateral, centers around layouts that honor positive and negative space as well as the development of a variegated pattern, which uses the logo as its original paradigm. The outcome is an emblematic identity that is approachable notwithstanding being modern and sophisticated.

STUDIO: El Autobus
(Full credit list at the end of project)

Brand behavior

Brand behavior

COLLABORATICA'S MAIN BRANDING PRACTICES:

Typography - A custom typeface, inspired by linear geometry and technical drawings.

Notations – Arithmetic notations that integrate with our typeface in order to produce a “creative formula”.

Layout – Everything comes together in a layout that reflects mathematic formulas, creative development and space planning.

Stationary

Stationary

Logo

Logo

Envelopes

Envelopes

Postcards

Postcards

Pattern

Pattern

Typeface

Typeface

Colors

Colors

Business cards

Business cards

Letterhead and envelope

Letterhead and envelope

Postcards

Postcards


DANI V. SANCHEZ: Creative / Art Direction, Design, Typeface Design, Photography Direction and Retouching
ROBERTO FONFRIA: Creative Direction
SIMON DE FRANCA: Creative Direction
GREGORIO DE FRANCA: Photography
LUIS FERNANDO DE FRANCA: Photography
AGENCY: El Autobus
CLIENT: Collaboratica