CasaGio is an affordable Italian furniture store that focuses on creating ideal home atmospheres to better your mood and state of mind. Our proposal draws inspiration from crystal healing, a technique that employs stones and crystals in order to heal and better your mood. We also focused on visualizing the brand as that blissful feeling of finally getting home, by centering it around the statement “I am home” which also infers that you are your home.
With the logo, we showcase CasaGio’s Italian and designer heritage by incorporating the “IT” abbreviation and the designer, Giorgio Ferrara’s signature. These are all aspects that came artfully together in the collateral and launch campaign. The outcome is a modern and progressive brand with a human feel and linear geometry.
For more information on CasaGio’s website, click here: CasaGio UX/UI
Logo
Stationery
Brand Photography
Brand Behavior
Business cards
Business card detailing
Branding photography
Tag
Folder
Letterheads
Letterhead
Stickers
DANI V. SANCHEZ: Creative / Art Direction, Design, Photography Direction and Retouching
ROBERTO FONFRIA: Creative Direction
SIMON DE FRANCA: Creative Direction & Photography
GREGORIO DE FRANCA: Photography
AGENCY: El Autobus
GIORGIO FERRARA: Client
