Design Strategist & Social Impact Innovator
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CASAGIO

CasaGio is an affordable Italian furniture store that focuses on creating ideal home atmospheres to better your mood and state of mind. Our proposal draws inspiration from crystal healing, a technique that employs stones and crystals in order to heal and better your mood.­ We also focused on visualizing the brand as that blissful feeling of finally getting home, by centering it around the statement “I am home” which also infers that you are your home.

­With the logo, we showcase CasaGio’s Italian and designer heritage by incorporating the “IT” abbreviation and the designer, Giorgio Ferrara’s signature. These are all aspects that came artfully together in the collateral and launch campaign. The outcome is a modern and progressive brand with a human feel and linear geometry.

For more information on CasaGio’s website, click here: CasaGio UX/UI

Logo

Logo

Stationery

Stationery

Brand Photography

Brand Photography

Brand Behavior

Brand Behavior

Business cards

Business cards

Business card detailing

Business card detailing

Branding photography

Branding photography

Tag

Tag

Folder

Folder

Letterheads

Letterheads

Letterhead

Letterhead

Stickers

Stickers


DANI V. SANCHEZ: Creative / Art Direction, Design, Photography Direction and Retouching
ROBERTO FONFRIA: Creative Direction
SIMON DE FRANCA: Creative Direction & Photography
GREGORIO DE FRANCA: Photography
AGENCY: El Autobus
GIORGIO FERRARA: Client